650.539.4124 650.539.4124A good search engine marketing company needs to be experienced enough to see the big picture and dynamic enough to adjust to a fast-changing industry. The backbone of PPC Associates, one of the fastest-growing companies in search engine marketing, is a team of talented, savvy, energetic search engine marketing specialists who share a passion for growing their clients' businesses.
PPC Associates team of search engine marketing specialists all share a client-first philosophy that earned the company a score of 91% in a recent NetPromoter survey of client satisfaction.
Other search engine marketing companies might say they put the client first, but we mean it; we use innovative techniques, ever-changing best practices, and good, old-fashioned diligence to make sure our clients get their PPC money's worth -- without spending an extra dime to do it.
David Rodnitzky, Founder and CEO
David Rodnitzky is founder and CEO of PPC Associates, a position he has held since the Company's inception in 2008. Prior to PPC Associates, he held senior marketing roles at several Internet companies, including Rentals.com (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up.
David is a regular speaker at major SEM conferences and has contributed to numerous influential publications, including Venture Capital Journal, CNN Radio, Newsweek, Advertising Age, and Search Marketing Standard.
David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.
David is a Certified Google Adwords Professional
Will Lin is a programmer and an SEM veteran. As a programmer, he is the author of a popular Excel macro tool called DigDB. He also co-founded Nabble.com, a large online community site. As an experienced SEM professional, Will started tinkering with Overture and Google before there was a name for the field of search engine marketing. He has a long track record of driving amazing results for clients large and small.
Dave Yoo joined PPC Associates as COO in January of 2013. He brings over a decade of experience in performance marketing and building successful companies. Most recently, Dave was Vice President of Performance Marketing at Sugar, Inc. where he was responsible for Search, Email, Funnel, and Revenue Optimization with a focus on their shopping businesses.
Dave started Social Concepts, Inc., in 2006 as first employee and Vice President of Marketing and Business Development. There he guided its growth and revenue en route to an acquisition by Big Fish Games. In 2002, Dave co-founded Netblue, one of the first performance marketing firms for Fortune 500 companies, serving in a variety of marketing and operational roles to help build it into a $100M business in two years.
In his spare time, Dave enjoys playing basketball, golf, and hoping that this is the year Cal will go to the Rose Bowl.
Sean Marshall, VP of Business Development
Sean Marshall has been in the marketing world since 2007 and has specialized in SEM since 2008. He joined PPC Associates in January 2010, spending his time since building our service-centric approach to SEM management. Prior to joining PPC Associates, Sean was the Team Lead at Webtrends Ad Director. There he managed top-tier clients (Microsoft Store, Dickies, Mass Mutual, SunTrust) and oversaw the training and mentoring of a growing team of SEM account managers. Sean got his start in online media as a Program Manager at Tippit (now Focus.com), driving high-quality leads for leading companies including Ironport, Nortel, and Avaya. Sean is a proud California Golden Bear (UC Berkeley) and avid sports fan.
Sean is certified in Google Search and Google Display advertising.
Kent Yunk, VP of Search Engine Optimization
Kent Yunk, a longtime practitioner of SEO and an established leader in the field, is leading search engine optimization initiatives for new and existing clients across a wide spectrum of industries.
Kent began his SEO experience at IBM as Senior Web Strategist in the Information Management organization. This position led him to Global Strategies (a division of Ogilvy & Mathers), where he became a Global Search Strategist with client engagements that included Adobe Systems, Seagate Services, Cisco and Intel. At Ask.com, Kent used his search optimization experience to build new Q&A focused content sites. At QuinStreet, he directed SEO efforts for more than 40 financial services websites. Most recently, Kent led SEO consulting engagements at Roaring Pajamas, a digital marketing agency.
Laura Rodnitzky, Director of Change Management
Laura Rodnitzky has been with PPC Associates since August 2009, having previously worked in marketing and editorial roles for internet and finance companies. Laura also spent several years living abroad as an English teacher, translator, writer, and student. Laura speaks fluent Spanish and decent Chinese and French, and she has been known to fake her way through German, Dutch, Italian, and Portuguese. Laura has a degree in Linguistics from the University of Chicago. Laura's blog posts on PPC tips and insights have appeared regularly on The SEM Blog.
Laura is certified in Google Search, Google Display, and Bing advertising.
Susan Waldes, Director of Client Services
Susan Waldes has worked in the search engine marketing industry since 1999; she joined PPC Associates in August 2011 after serving as the in-house SEM manager for ecommerce retailer ivgStores. Susan has handled a multitude of lead generation, branding, and eCommerce clients in her previous roles at ROI Revolution and Rockett Interactive and as an independent SEM consultant. Susan has a BFA from Savannah College of Art and Design. Susan has contributed insights about SEM and client relationships to our in-house blog and other highly regarded outlets, including Techipedia.com.
Susan is certified In Google Search, Google Display, and Google Analytics/Reporting.
Sean Nowlin, Director of Display
Sean Nowlin has worked in the sales and marketing industry since 2000. Before joining PPC Associates in February 2012, he spent three years running display campaigns for Progressive Insurance, a top-10 digital advertiser. Sean's display expertise consists of managing premium publisher relationships, ad networks, Demand Side Platforms, ad verification, and Online Behavioral Advertising compliance. He has a B.A. in Marketing from Cleveland State University and is an M.B.A candidate at the Weatherhead School of Management – Case Western Reserve University. Sean enjoys spending time with his wife and two children, loves technology, and is a die-hard Cleveland sports fan (Indians, Browns, and Cavs). Sean's insights on display have appeared on several well read outlets, including SearchEngineJournal.com, AdRoll.com, and Retargeter.com.
Pam Paradiso, Director of Operations
Pam Paradiso, who joined PPC Associates in May 2011, has over 20 years of experience directing and managing front and back office operations for a consumer insights research firm. Over the course of her career, Pam has directed office administration, facilities, IT, field operations, and human resources; she has helped develop the growth of one company from start-up to a thriving consultancy of 65 employees and $16 million in annual revenues. Pam brings unlimited enthusiasm for small, growing companies and enjoys contributing to strong, cohesive company cultures. She is a persistent problem-solver and loves nothing more than revealing a good solution that makes a difference for another person or team. Pam is an avid tennis, hockey, golf, and auto racing fan and spends many weekends volunteering her time with Hospice patients and local community groups.
Monica Madrigal, Director of Production Services
Monica Madrigal joined PPC Associates in February 2011 from Elite SEM, where she worked as an intern managing and creating Paid Search campaigns. She is a graduate of Notre Dame De Namur, and studied business management. She has been married since 2008 and is just beginning to experiment in cooking. Monica loves reading and just started a book club with her girlfriends. She is fluent in Spanish.
Monica is certified in Google Search, Google Display, and Bing advertising
Sana Ansari, Director of Search
Sana has worked in the internet marketing industry since 2009. Prior to joining PPC Associates in October of 2011, Sana was a PPC Marketing Manager for Quinstreet, leading the insurance vertical. Before entering internet marketing, she worked as a consultant at Accenture. Sana received a degree in Electrical Engineering from UC Davis. She loves the 2 Bs: baking and badminton.
Sana is certified in Google Search and Google Display advertising.
Andrew Foxwell, Director of Social
Andrew Foxwell joined PPC Associates in December of 2012. Previously, he was the Director of Marketing and Social Media at a legislative online communications firm in Washington, D.C., where he started and ran the largest social media advertising agency for the United States Congress. In two and a half years, he built a business that worked with over 100 Members from across the country, helping Members listen, respond and improve constituent communications. Andrew is a graduate of Saint Olaf College, in Northfield, MN,and spent his youth on a Wisconsin farm. In his spare time, he enjoys kayaking and wearing flannel.
Joseph Kerschbaum, Sr. Client Strategist
Joseph Kerschbaum joined PPC Associates in April, 2013. Even though he has been working on SEM campaigns for almost 10 years, and he has worked with hundreds of clients in almost every vertical imaginable, Joseph loves that he learns something new in this industry every single day. Joseph is a regular contributor to Search Engine Watch, Website Magazine, Visibility Magazine, among others. Joseph is also the co-author of the Wiley/Sybex book, “PPC Advertising: An Hour a Day.” When Joseph isn’t at home hanging out with his awesome wife and amazing 2-year-old daughter, he is a regular speaker at industry conferences such as SMX, SES, OMS, among others. Some might say that Joseph is a rare bird in the sense that he works in the SEM industry and he is a published poet and spoken word artist.
Bob Sturges, Client Strategist
Bob joined the online marketing industry in 2009 and PPC Associates in March of 2011. He has directly managed paid search accounts across many industries, including travel, automotive, and professional services. Prior to his entry into paid search, he worked as a project manager for a construction management company in Los Angeles. A recent graduate of UC Berkeley, he is a devoted follower of Cal Football.
Bob is certified in Google Search, Google Display, and Bing advertising.
Diego Rovira, Client Strategist
Diego, who joined PPC Associates in October 2010, has been in the online marketing world since 2008. He started at the Active Network and jumped into web development, SEO and account management. He began specializing in paid search marketing in 2008 at Covario, where he managed multimillion dollar campaigns for Adobe, BlackBerry, and Epicor. Diego has also worked on various lead gen campaigns in the automotive and credit monitoring vertical. Diego graduated from Saint Mary's College with a degree in Business Administration and is an avid soccer fan.
Diego is certified in Google Search and Google Display advertising.
Mason Garrity, Client Strategist
Mason is originally from Fairfield, CT and went to school at Pomona College in Claremont, CA. He got his start in PPC in 2006 at Kayak.com while still in college. After graduation in '09, Mason started an internet division for a New York City-based yellow pages company and went on to start his own agency to work with New York City-based startups. He loves startups and advanced technologies and was happy to return to the "Best Coast" and join the PPC Associates team in February of 2012.
Mason is certified in Advanced Google Search and Bing advertising
Ron Fusco graduated from Binghamton University with a degree in Mathematics and Psychology. Prior to coming to PPC Associates in August 2010, Ron managed a gourmet Italian market, where he was responsible for P&L, staff, products, marketing, and day-to-day operations. Ron has grown an array of client accounts using diversified channels with a focus on granular reporting and precise attribution. He is a native New Yorker and enjoys cooking, music, biking, whiskey, exploring new cities, armchair economics, and tech news and forecasting.
Ron is certified in Google Search and Google Display advertising.
Liam Mbuthia, Sr. Client Services Manager
Liam has worked with a myriad of clients since entering the search marketing industry in 2005. Liam, who joined PPC Associates in October of 2011, has worked with leading brands in the finance, smartphone, and technology space, as well as ecommerce & lead generation clients. Liam studied History & Communications at the United States Military Academy at West Point and at Syracuse University. Based in San Diego, Liam is also a boys lacrosse Varsity head coach in his spare time.
Liam is a Certified Google Adwords Professional
Ada Pally, Client Services Manager
Ada Pally has worked in marketing since 2002 and online marketing since 2005. Prior to joining PPC Associates in November of 2011, Ada worked as both an in-house marketer and a consultant advising companies on digital strategies. Her focus on measurement while developing brand integrity has performed across industries and for companies of all sizes. Ada specializes in paid search, display, SEO and email marketing, combining her dual degrees in English and Marketing to create SEM strategies that perform for the entire business.
Ada is certified in Display Advertising and brings a wealth of Display Network expertise to PPC Associates.
Ada is certified in Google Search advertising
Brent Bowles, Client Services Manager
Brent Bowles, who joined PPC Associates in December of 2012, graduated from Michigan State University with a degree in Marketing. Before he joined PPC Associates, Brent worked as an SEM account manager for four years at Pure Visibility, based out of Ann Arbor, MI. He is recently married and is a big fan of NASA and space exploration.
Jason Bruggemann, Client Services Manager
Jason joined PPC Associates in October 2012 after working at iProspect for nearly two years. Before he joined the search marketing industry, he graduated from Northern Illinois University with a B.S. in marketing and a minor in economics. Jason enjoys being active and cannot live without playing sports. You can find him on nearly any basketball court in Chicago. Aside from staying active, he enjoys playing his guitars and reading about music history and the brain.
Jason is certified in Google Search, Bing, and Kenshoo advertising.
Julie Vera, Client Services Manager
Julie Vera joined the PPC Associates team in July 2012. Prior to joining PPC Associates, she held various marketing and communications positions, most recently as a search marketing specialist for an interactive agency in Boston. She graduated from Northeastern University in 2009 with a bachelor's degree in Music and Brandeis University in 2011 with a master's degree in Sociology. Julie's interests include reading foodie and travel blogs, learning programming languages, astronomy, and taking on challenging hikes.
Julie is certified in Google Search and Bing advertising
Lisa Becker, Client Services Manager
Lisa Becker joined the PPC Associates team in August 2012. She brings with her several years of consulting, business development, and traditional and digital marketing experience. Lisa's experience spans industries from technology consulting to legal services and non-profits in regions including New York City, Chicago, Costa Rica, and Panama. Lisa holds a Bachelor's degree in Business Administration specializing in both Marketing and Management Information Systems from Michigan Technological University and an MBA in International Management specializing in Global Marketing from Thunderbird School of Global Management
Lisa is certified in Google Search advertising and Google Analytics
Mai-Linh Lai, Client Services Manager
Mai-Linh Lai joined PPC Associates in January 2011 after several years in the retail industry. Prior to delving into the world of paid search, she worked for Neiman Marcus on both the corporate buying side and the store management side. She graduated from Boston College with a degree in Finance and Marketing. She is fluent in Vietnamese.
Mai-Linh is certified in Google Search and Google Display advertising
Shawn Casey, Client Services Manager
Shawn Casey joined PPC Associates in October 2012 after three years of ninja-style internet marketing experience. In a previous life, Shawn was an English teacher in South Korea, teaching elementary school children to say naughty things in their second language, while traveling throughout SE Asia in his free time. He graduated from Michigan State University with a degree in International Studies & Economics (we're not sure what that actually means either) and completed his MBA in Marketing from San Diego State University in 2010. In his free time, Shawn enjoys playing volleyball, anything to do with Detroit and/or MSU sports, compulsively buying and selling things on eBay and craigslist, and experimenting with his facial hair arrangements.
Shawn is a Certified Google Adwords Professional
Alyssa Bomar, Client Services Manager
Alyssa Bomar joined PPC Associates in April 2013. Previously she held an account manager position for 2 years at SEM agency eSearchVision, where she managed several enterprise companies. She got her start in the industry at Nextag, working as an account manager from 2007-2011. She graduated from Chico State in 2007 with an Anthropology and Marketing degree. In her spare time she likes to travel and enjoy the cuisines of the world (right here in San Francisco).
Jessica Carr, Client Services Manager
Jessica Carr joined PPC Associates in June of 2013. She has worked in SEM since graduating from the University of Wisconsin-Milwaukee in 2009 with a degree in Marketing. She came to PPC Associates from eSearchVision, where she was a Senior Account Manager. She enjoys spending her spare time with her husband Tyrone and twin girls Sophia and Eliana as well as staying active in sports and her community.
Kendra Pennington, Client Services Manager
Kendra joined PPC Associates in June 2013. She moved to San Diego in 2006 to practice law and in 2009 she discovered the world of internet marketing. After working with a few startups, she joined LSF Interactive. During her two years there, she worked on over 60 campaigns for paid search, display, social media, and SEO. Kendra has worked with a variety of verticals for brands such as Picture People, Lancome, Waterford Crystal, and the Pittsburgh Steelers. Kendra is originally from San Diego but grew up in Utah. She loves the outdoors, music, dancing, and dogs.
Judy Morimoto, Sr. Account Manager - Display
Judy Morimoto, who joined PPC Associates in May 2013, has worked in the digital marketing industry since 2005 and has extensive experience in managing top-tier Display Advertisers. Prior to joining PPC Associates, she worked at Dotomi for 3 years developing and managing display campaigns and strategies for their Fortune 200 retailers. Judy comes to us with an extensive knowledge of display remarketing, data management, and creative development. She graduated from UC Davis with a bachelor's degree in Political Science and a Minor in Psychology, and is always up for a round of golf or a game of basketball.
Brian Moore, Sr. Account Manager - Search
Brian Moore joined PPC Associates in November 2012 and has worked in search marketing since 2007. Brian has spent years running SEO and SEM campaigns across multiple industries including, technology, medical, office supply, travel, and hospitality. He brings these diverse experiences to his clients in his current role at PPC Associates. He enjoys good movies, gaming and a glass of Diplomático Rum.
Rick Farago, Sr. Account Manager - Search
Rick Farago, who joined PPC Associates in November 2012, has worked in the search engine marketing industry since 2003. Rick has extensive experience in SEM, having managed analytics, paid search, and SEO campaigns in his previous roles with ivgStores, Rockett Interactive, and Marketsmart Advertising. He is detail-oriented and customer-focused and has demonstrated the ability to develop and implement solutions aligned with client business goals to improve efficiency, increase revenues, and build profits. In his spare time, he enjoys playing hockey, traveling, and rebuilding computers.
Rick is a Certified Google Adwords Professional
Todd Mintz, Sr. Account Manager - Search
Todd Mintz, who has been with PPC Associates since March 2011, has worked in search engine marketing since 2000 and has used Google AdWords since it began. He also is very visible in the SEM social media space and is a curator/contributor at MarketingLand. He was one of the founding members of SEMpdx (Portland's Search Engine Marketing Group), is a current board member, and writes regularly on their blog.
Todd is certified in Google Search and Google Display advertising.
Calvin Vu, Account Manager - Search
Calvin joined PPC Associates in February 2012 after interning at iProspect. He graduated from UC Davis with degrees in neurobiology and history. He also holds an M.A. in history from UC Berkeley, where he specialized in Southeast Asia. He has many loves ranging from history to astronomy and, of course, SEM! On weekends you can find him biking through the Berkeley hills.
Calvin is certified in Google Search and Bing advertising
Dan Hilbert, Account Manager - Search
Dan Hilbert, who joined PPC Associates in July of 2011, graduated from Northern Illinois University with a degree in Marketing while receiving an Interactive Marketing Certificate. At NIU, Dan completed many successful online marketing campaigns and developed a passion for the industry. In his free time, Dan enjoys movies, playing sports, and going boating with family and friends.
Dan is certified in Google Search advertising
Eric Smith, Account Manager - Search
Eric joined PPC Associates in September 2012. He has been running enterprise scale SEM accounts since 2011, specializing primarily in e-commerce. Eric graduated from the University of California, Berkeley with a B.S. in Microbial Biology. Prior to his entry into digital marketing, he worked in a research laboratory. In his free time he likes to swim, read, study language, and travel.
Eric is certified in Google Search advertising
Heather Scott, Account Manager - Search
Heather Scott joined PPC Associates and the world of SEM in October 2011. She taught ESL at all levels for several years and completed her Masters in Linguistics from NEIU in May 2009. In her free time, she enjoys playing music (guitar, violin, piano, accordion), cooking, and learning languages (German, French, Spanish, Japanese, Chinese). She is currently adapting to married life, which allows daily analysis of British and Irish dialects of English provided by her husband and his mates.
Heather is certified in Google Search advertising
Jaime Sikora, Account Manager - Search
Jaime Sikora joined PPC Associates in July 2011. Jaime graduated from the University of Illinois at Urbana-Champaign with a degree in Advertising. Prior to joining PPC Associates, she worked in the newspaper industry at the Chicago Sun-Times. In her spare time, Jaime enjoys reading, cooking, traveling, and spending time at the Chicago lakefront.
Jaime is certified in Google Search and Google Display advertising
Jay Stampfl, Account Manager - Search
Jay Stampfl, who joined PPC Associates in January 2013, originally started working in performance display in 2007 with adBrite. In 2010, he continued his digital marketing career with the French-owned search agency eSearchVision, where he managed some of the most recognizable brands in America. Jay has a background in Evolutionary Biology research and enjoys playing water polo and reading. He received a degree in Biological Anthropology from UC Berkeley.
Melissa Kowalke, Account Manager - Search
Melissa joined the PPCA team's Chicago office in early Spring 2011 after moving cross-country from San Diego, CA. Before PPC Associates, Melissa worked as a marketing associate for a physical therapy company in San Diego, generating new leads, analyzing referral data, and managing the company's social media outlets. A self-proclaimed foodie, Melissa enjoys documenting her culinary adventures and exploring her new city of Chicago. She is also in the process of learning Japanese and hopes to visit Japan with her family in the next year. Melissa graduated from UC San Diego with a degree in Economics in 2007.
Melissa is certified in Google Search and Google Display advertising
Tyler Jordan, Account Manager - Search
Tyler began in the search marketing industry in 2010 and joined PPC Associates in August of 2011. He recently held the position of PPC Manager at Build.com, where he managed hardware and ventilation categories on various sites within the company's network of stores. While at Build.com, Tyler helped the company grow into one of Retailer Magazine's top 100 internet retailers, overcoming Lowe's to become the second-largest online retailer in the home improvement space.
Tyler is certified in Google Search and Google Display advertising
Alicia Antoniolli, Account Manager - Social
Alicia Antoniolli joined the PPC Associates team in July 2012. Prior to joining PPC Associates, she held various sales and marketing positions, most recently as an account executive for the Chicago Sun-Times. She graduated from the University of Illinois at Urbana-Champaign, where she received a bachelor's degree in Communication and a minor in International Studies. Alicia enjoys spending time with her large family at their lake house in Michigan, traveling (especially to Italy), and bladin' down the lakefront with her boyfriend.
Clark Sioson, Account Manager - Social
Clark Sioson, who joined PPC Associates in August 2011, had three previous years of online marketing experience, primarily as Facebook Media Buyer at Adteractive. Before his foray into online marketing, Clark was a badminton coach for a local high school. Raised in Northern California, Clark has an affinity for Bay Area sports teams, especially the Golden State Warriors.
Gordon Khoo, Sr. Production Services Manager
Gordon Khoo joined PPC Associates in Septermber 2011 after graduating from UC Davis three months prior. With a lifelong aspiration to work in advertising, Gordon was eager to put his Psychology and Communication studies into practice in the search engine marketing industry. Though his stature and workspace configuration suggest otherwise, Gordon can often be seen if you tilt your head back and look skyward – he’s an avid rock climber.
Gordon is certified in Google Search and Bing advertising
Jen Stanisa, Sr. Production Services Manager
Jen Stanisa brings over four years SEM experience to PPC Associates, which she joined in Sept. 2011. Jen has a background in lead generation for consumer legal services and nonprofit education verticals. She is a graduate of Loyola University of Chicago with a BBA specializing in Marketing. Her favorite thing about living in the heart of downtown Chicago is scoping out new restaurants in the surrounding neighborhoods. Jen is certified in Display Advertising, Search Advertising, and Advertising Reporting.
Jen is certified in Google Search advertising
Katie Eschenburg, Sr. Production Services Manager
Katie joined PPC Associates in October 2011. She graduated from Northwestern University with a degree in Learning and Organizational Change and a minor in Business. Katie was also a four-year member of the varsity swim team. Prior to joining PPC Associates, Katie interned at Starcom Entertainment, a division within Starcom Mediavest Group, where she developed a strong interest for online marketing. Katie enjoys running, being outside, and exploring Chicago.
Katie is certified in Google Search advertising
Maureen Reardon, Sr. Production Services Manager
Maureen joined PPC Associates in November of 2011. After graduating from Fordham University in New York City, Maureen began in the marketing world in 2006 and has worked in a variety of jobs in marketing and advertising. A Chicago native, she has finally settled back down in her hometown and spends her free time working on renovation projects at her North-Side bungalow.
Maureen is certified in Google Search advertising
Bin Zhang, Account Coordinator - Search
Bin Zhang, who has been with PPC Associates since July 2009, has more than 20 years of accounting and analysis experience. Most recently, she held a senior position with Lucent. She is fluent in Mandarin.
Bin is certified in Google Search advertising
Frank Zhang, Account Coordinator - Search
Frank graduated from San Francisco State University with a degree in Marketing. Prior to joining PPC Associates in Dec. 2012, he worked at Google to help launch the Google Places project. In his spare time, Frank enjoys traveling (backpacking), hiking, and trying different ramen restaurants (including every single ramen restaurant in the Bay Area).
Jing Wang, Account Coordinator - Search
Jing graduated from Carnegie Mellon University with a degree in Policy and Management. Prior to joining PPC Associates in January 2012, she was part of an in-house marketing team where she focused on web analytics and PPC campaigns. As a New York native, Jing loves exploring all types of foods and cuisines. She is also looking forward to experiencing everything California has to offer.
Jing is certified in Google Search advertising
Michael Crane, Account Coordinator - Search
Michael joined PPC Associates in December of 2011 and is elated to be a part of the SEM industry. Michael comes from primarily a legal background, where he worked as an
Intellectual Property Paralegal at Sidley Austin LLP and, more recently, in compliance management at BlueStar Energy Solutions. Michael enjoys reading, music, and spending time with his wife Susan and their son Matthew.
Michael is certified in Google Search advertising
Kristin Kopp, Account Coordinator - Display
Kristin Kopp joined the PPC Associates team in February 2012. After graduating from the University of Iowa, Kristin ventured to Chicago and settled in the home fashion industry, serving various functions ranging from sales to marketing, where her true passion lies. Kristin enjoys running, reading, cooking, and spending quality time with her husband rooting for the Hawkeyes.
Kristin is certified in Google Search advertising
Michael Yates, Account Coordinator - Display
Michael Yates joined the PPC Associates team in April 2012. After graduating from CSU Sacramento with a degree in Finance, he began an internship for celebrity lawyer Daniel Horowitz, for whom he supported personal injury cases. When he isn't working in SEM, he spends his time reading global and science news.
Michael is certified in Google Search and Bing advertising
Aaron Woolway, Account Associate - Search
Aaron Woolway joined PPC Associates in August 2012. He graduated with a B.S. in Marketing with a minor in finance from CSU Northridge. Aaron comes from a sports industry background and worked as an intern at Levitee, in Southern California, before joining PPC Associates. He is an avid golfer in his spare time and also enjoys snowboarding, movies, and watching baseball and football.
Aaron is certified in Bing advertising
Bailey Lau, Account Associate - Search
Bailey joined PPC Associates in September of 2012 after interning at Internet Marketing Inc. in San Diego. Bailey graduated from UC San Diego in 2012 with a bachelor's degree in Sociology. She loves finding new places to eat, watching sports, and playing softball and football.
Bailey is certified in Bing advertising
Binh Phan, Account Associate - Search
Binh Phan joined PPC Associates in February 2013 after interning at iProspect in San Francisco. Binh graduated from California State University of East Bay with a degree in Marketing and Corporamite Management. In his spare time, Binh enjoys snowboarding, playing basketball, going to concerts, hiking, spending time with his friends and family, and watching the Lakers win.
Kaelee Heuschkel, Account Associate - Search
Kaelee Heuschkel joined PPC Associates in October 2012. She has a bachelor's degree in Business Administration from the University of Colorado at Boulder with an emphasis in Marketing. Kaelee is passio about digital advertising, and her professional background consists of pharmaceutical advertising, SEO, and SEM. In her free time, Kaelee enjoys taking Pilates classes, running, skiing back home in the Rocky Mountains, and most of all exploring Chicago.
Megan Gritzke, Account Associate - Search
Megan joined PPC Associates in November 2012 after graduating from Loyola University Chicago with a Marketing degree (including a digital marketing class that piqued her interest in the field). Despite being a St. Louis native, Megan loves living in the city of Chicago. She loves exploring the city with her friends, watching lots of television, and using Twitter to stay up to date on the latest news.
Miguel Madrigal, Account Associate - Search
Miguel Madrigal, who joined PPC Associates in January 2013, comes from a background of inside sales and account managing and has worked in industries such as commercial refrigeration, printed apparel, and distribution. He is a die-hard 49ers fan and follows all Bay Area sports. Miguel has a BS from Chico State University in Business Management as well as minors in Latin American Studies and Spanish. In his free time, he likes motorcycle riding (on- and off-road), camping, fishing, and spending time with his family and friends.
Nate Juarez, Account Associate - Search
Northern California native Nate Juarez joined PPC Associates in January 2013. After playing a couple years of basketball in junior college, Nate transferred to San Francisco State, where he graduated in 2008. Over the last year he has been studying SEO and for a few years before that he was the call center manager of a startup lead gen company in San Francisco.
Nick Avram, Account Associate - Search
Nick Avram, who joined PPC Associates in October of 2012, graduated from Michigan State University with a degree in Advertising while receiving a New Media Driver's License Certificate. He fell in love with paid search marketing after obtaining an internship at Performics, where he worked on campaigns for a Fortune 500 retail client. In his free time, Nick enjoys playing sports, watching movies, listening to music, snowboarding, and spending time with family and friends.
Spencer Fair, Account Associate - Search
Spencer Fair graduated from University of Redlands, where he majored in Business Administration and Sociology/Anthropology. Before joining PPC Associates in September 2012, Spencer worked at a small SEM company and at Agilent Technologies, where he managed and built servers, virtual machines, websites, and forums. Spencer is from the Bay Area and enjoys working on his classic car, hanging out with friends, exploring new places and restaurants, and playing and building video games.
Spencer is certified in Bing advertising
Thomas Li, Account Associate - Search
Thomas Li joined PPC Associates in December 2012 after graduating from Pomona College with a degree in Applied Mathematics. Prior to PPC Associates, he worked as an actuarial intern at ING. In his free time, Thomas enjoys finding new restaurants and chasing after plastic discs.
Jonathan Oei, Account Associate - Search
Jonathan joined PPC Associates in December of 2012 and is a proud graduate of the PPCA Internship Program. Before entering the marketing industry, Jonathan learned the value of providing over-the-top service to clients while serving as a real estate agent in the San Francisco Bay Area. He likes to write songs on his acoustic guitar in his spare time and is a lifelong Warriors and SF Giants fan.
Ryan Larkin, Account Associate - Search
Ryan joined PPC Associates in June 2013. He graduated from Sonoma State University in 2010 with a degree in Sociology. Ryan was also a member of the men’s lacrosse team at SSU, captaining the team his senior year. Additionally, Ryan graduated from the Search Marketing Master’s Certification program at the University of San Francisco in March 2013. His interests include coaching lacrosse, surfing, and meeting new people.
Dave Goldberg, Account Associate - Search
Dave Goldberg joined PPC Associates in June of 2013 after working in marketing for a cloud storage company in the Bay Area. Prior to moving to California, he spent several years traveling the country while running his music marketing business and working as a professional musician. In his spare time, he enjoys playing the bass, discovering new music, outdoor activities, and rooting for his hometown Boston sports teams.
Briac Fauget, Account Associate - Search
Briac joined PPC Associates in June 2013 after working as a Sr Marketing Analyst with Adconion Direct for 2 years. Briac graduated from Arizona State University with a BA in Business and Communication. He is originally from a small beach town in France and is still wondering why it took him so long to move to San Diego. In his free time, Briac plays as much volleyball (Beach or Indoor) as he can, enjoys travelling (Brazil World Cup 2014?), and talking about worldly events.
Molly McCarty, Account Associate - Social
Molly joined PPC Associates in April of 2013 after working as a marketing and social strategist for a web development firm in Washington DC. Molly has experience with online advertising for members of Congress, as well as small businesses. She graduated from St Olaf College in Northfield, MN, in May of 2012 with degrees in Political Science and Social Studies Education. When she is not working, you can find Molly walking her dog or trying out new restaurants.
Natalie Pejooh, Account Associate - Social
Natalie joined the PPC Associates team in May 2012, after graduating from San Francisco State with a degree in Broadcasting and a minor in Marketing. Before joining PPC Associates, Natalie worked in the Promotions department for San Francisco's alternative radio station, Live 105. Promoting the radio station through various events all over the Bay Area strengthened her interest in marketing, and she is extremely excited to dive further into her passion at PPC Associates. In her spare time you find her listening to music, crafting, or hanging with her dog, Buckley.
Sarita Lobo, Accounts Payable/Receivable Specialist
Sarita joined PPC Associates in June 2013 with over 5 years of experience in accounting and customer support. She's worked as the Customer Service Manager for Beam Dynamics, a Laser Machine manufacturing company, and as a Lead Advisor for Hutchison 3 Global services. She loves to travel, read and enjoys good music.
Gene Pascua, Creative Designer
Gene joined PPC Associates in May 2013. Gene is originally from New York and moved to San Francisco in 2001 to attend Academy of Art University, where he majored in 3D animation and later changed to illustration conceptual design. He's an avid gamer and enjoys bowling, archery, photography, and boxing.
Carl joined PPC Associates in August 2012 after a yoga-teaching, soul searching and travel-filled sabbatical. Prior to that he spent 13 years at the various incarnations of Diamond Management and Technology Consultants, where he managed and directed IT infrastructure throughout the company's entire lifecycle of startup, going public, expanding internationally, acquiring other companies, selling off divisions, and finally the sale of the entire company. Carl has set up offices in London, Barcelona, Bombay, Madrid, Paris, Munich, and Dubai. He's also spent over a decade in software development and taught English in Japan.
Hillary Read, Marketing Manager
Hillary Read joined the search engine marketing world in August 2011 after over 5 years of e-commerce site and product management at ivgStores, LLC, and Mercantila, Inc. Prior to her move to the West Coast, Hillary was a sportswriter for the Burlington (VT) Free Press and a sports copy editor for the Boston Globe. She graduated from Harvard with a degree in English; she has also spent time in New Mexico as an artist-in-residence (fiction writing) at the Helene Wurlitzer Foundation in Taos, NM. She is a sports zealot and has a working knowledge of French.
Sam Naishtat, Training and Curriculum Coordinator
Sam Naishtat joined PPC Associates in July 2012. He is excited to learn about the world of SEM as he becomes more proficient in administrative support. A lifelong performer, he received his Bachelor's degree in Music Performance before moving to Chicago in 2011 to study acting. When he's not at work (or at an audition), Sam enjoys running on Lake Michigan and writing music.
Brittni Hamman, Office Coordinator, Chicago
Brittni Hamman graduated from Valparaiso University with a BSBA in Marketing and a focus in Urban Studies. Before joining PPC Associates in February 2012, Brittni worked primarily in the Automotive/Transportation Industry. She has held positions such as a General Manager for U-Haul and the Dealer Services Coordinator at The Braun Corporation. Her interests are photography, baking, socializing, traveling, watching football, living the city life, and being an advocate for her Pit Bull pup.
Kristen Ghidossi, Office Coordinator, San Mateo
Kristen Ghidossi joined PPC Associates in December 2012. Prior to joining the team, Kristen worked in various corporate and nonprofit settings. Kristen graduated in 2005 with a degree in Marketing and has enjoyed working in corporate operations. Her organizational skills, although perhaps categorized as slightly OCD, have been key in her success. Kristen enjoys spending time visiting with her huge family, socializing with friends, planning her wedding with her fiance, training her two dogs, and playing soccer.
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Carl Paradiso, IT Manager
