650.539.4124 650.539.4124A good search engine marketing company needs to be experienced enough to see the big picture and dynamic enough to adjust to a fast-changing industry. The backbone of PPC Associates, one of the fastest-growing companies in search engine marketing, is a team of talented, savvy, energetic search engine marketing specialists who share a passion for growing their clients' businesses.
PPC Associates team of search engine marketing specialists all share a client-first philosophy that earned the company a score of 91% in a recent NetPromoter survey of client satisfaction.
Other search engine marketing companies might say they put the client first, but we mean it; we use innovative techniques, ever-changing best practices, and good, old-fashioned diligence to make sure our clients get their PPC money's worth -- without spending an extra dime to do it.
David Rodnitzky, Founder and CEO
David Rodnitzky is founder and CEO of PPC Associates, a position he has held since the Company's inception in 2008. Prior to PPC Associates, he held senior marketing roles at several Internet companies, including Rentals.com (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up.
David is a regular speaker at major SEM conferences and has contributed to numerous influential publications, including Venture Capital Journal, CNN Radio, Newsweek, Advertising Age, and Search Marketing Standard.
David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.
David is a Certified Google Adwords Professional
Will Lin is a programmer and an SEM veteran. As a programmer, he is the author of a popular Excel macro tool called DigDB. He also co-founded Nabble.com, a large online community site. As an experienced SEM professional, Will started tinkering with Overture and Google before there was a name for the field of search engine marketing. He has a long track record of driving amazing results for clients large and small.
Sean Marshall, Director of Search Engine Marketing
Sean Marshall has over five years of online marketing experience, specializing in SEM since 2008. He joined PPC Associates in January 2010, spending the last two years building our service-centric approach to SEM management. Prior to joining PPC Associates, Sean was the Team Lead at Webtrends Ad Director. There he managed top-tier clients (Microsoft Store, Dickies, Mass Mutual, SunTrust) and oversaw the training and mentoring of a growing team of SEM account managers. Sean got his start in online media as a Program Manager at Tippit (now Focus.com), driving high-quality leads for leading companies including Ironport, Nortel, and Avaya. Sean is a proud California Golden Bear (UC Berkeley) and avid sports fan.
Sean is a Certified Google Adwords Professional
Laura Rodnitzky, Director of Production
Laura Rodnitzky has been with PPC Associates since August 2009, having previously worked in marketing and editorial roles for internet and finance companies. Laura also spent several years living abroad as an English teacher, translator, writer, and student. Laura speaks fluent Spanish and decent Chinese and French, and she has been known to fake her way through German, Dutch, Italian, and Portuguese. Laura has a degree in Linguistics from the University of Chicago. Laura's blog posts on PPC tips and insights have appeared regularly on The SEM Blog.
Laura is a Certified Google Adwords Professional
Pam Paradiso, Director of Operations
Pam Paradiso, who joined PPC Associates in May 2011, has over 20 years of experience directing and managing front and back office operations for a consumer insights research firm. Over the course of her career, Pam has directed office administration, facilities, IT, field operations, and human resources; she has helped develop the growth of one company from start-up to a thriving consultancy of 65 employees and $16 million in annual revenues. Pam brings unlimited enthusiasm for small, growing companies and enjoys contributing to strong, cohesive company cultures. She is a persistent problem-solver and loves nothing more than revealing a good solution that makes a difference for another person or team. Pam is an avid tennis, hockey, golf, and auto racing fan and spends many weekends volunteering her time with Hospice patients and local community groups.
Hillary Read, Marketing Manager
Hillary Read joined the search engine marketing world in August 2011 after over 5 years of e-commerce site and product management at ivgStores, LLC, and Mercantila, Inc. Prior to her move to the West Coast, Hillary was a sportswriter for the Burlington (VT) Free Press and a sports copy editor for the Boston Globe. She graduated from Harvard with a degree in English; she has also spent time in New Mexico as an artist-in-residence (fiction writing) at the Helene Wurlitzer Foundation in Taos, NM. She is a sports zealot and has a working knowledge of French.
Hillary is a Certified Google Adwords Professional
Jeremy Mayes, Account Executive
Jeremy Mayes has over 15 years of direct marketing experience, 11 of which have been focused on search engine marketing. Prior to joining PPC Associates in May 2011, Jeremy worked at Embanet Compass Knowledge Group as the Director of Media, where he developed and managed a team of Internet marketing professionals who provided lead generation services for dozens of clients. Before joining Embanet Compass Knowledge Group, Jeremy provided search engine marketing services as an independent consultant, and he has held various senior marketing and management positions with Career Education Corporation and The Bradford Group.
Jeremy is a Certified Google Adwords Professional
Todd Mintz, Senior SEM Manager
Todd Mintz, who has been with PPC Associates since March 2011, has over 10 years of experience in search marketing and has used Google AdWords since it began. He also is very visible in the SEM social media space and is a curator/contributor at MarketingLand. He was one of the founding members of SEMpdx (Portland’s Search Engine Marketing Group), is a current board member, and writes regularly on their blog.
Todd is a Certified Google Adwords Professional
Mike Nelson, Senior SEM Manager
Mike Nelson has been with PPC Associates since October 2009 and has helped grow a diverse group of the company's accounts. Mike graduated from the University of California – Riverside with a degree in Applied Mathematics. Before beginning his career in online marketing, Mike was a high school math teacher. He also started a profitable online textbook business, an endeavor originally begun as a means to fund his college expenses. Mike has written for several acclaimed marketing publications, including Search Engine Journal and CertifiedKnowledge.org.
Mike is a Certified Google Adwords Professional
Susan Waldes, Senior SEM Manager
Susan Waldes has 12 years of search engine marketing experience. She joined PPC Associates in August 2011 after serving as the in-house SEM manager for ecommerce retailer ivgStores. Susan has handled a multitude of lead generation, branding, and eCommerce clients in her previous roles at ROI Revolution and Rockett Interactive and as an independent SEM consultant. Susan has a BFA from Savannah College of Art and Design. Susan has contributed insights about SEM and client relationships to our in-house blog and other highly regarded outlets, including Techipedia.com.
Susan is a Certified Google Adwords Professional
Ron Fusco graduated from Binghamton University with a degree in Mathematics and Psychology. Prior to coming to PPC Associates in August 2010, Ron managed a gourmet Italian market, where he was responsible for P&L, staff, products, marketing, and day-to-day operations.
Ron is a Certified Google Adwords Professional
Sean Nowlin, Senior Display Media Manager
Sean Nowlin has over 10 years of experience in sales and marketing. Before joining PPC Associates in February 2012, he spent three years running display campaigns for Progressive Insurance, a top-10 digital advertiser. Sean’s display expertise consists of managing premium publisher relationships, ad networks, Demand Side Platforms, ad verification, and Online Behavioral Advertising compliance. He has a B.A. in Marketing from Cleveland State University and is an M.B.A candidate at the Weatherhead School of Management – Case Western Reserve University. Sean enjoys spending time with his wife and two children, loves technology, and is a die-hard Cleveland sports fan (Indians, Browns, and Cavs). Sean's insights on display have appeared on several well read outlets, including SearchEngineJournal.com, AdRoll.com, and Retargeter.com.
Bob Sturges, Account Manager
Bob has over two years of experience in the online marketing industry. He has directly managed paid search accounts across many industries, including travel, automotive, and professional services. Prior to his entry into paid search, he worked as a project manager for a construction management company in Los Angeles. A recent graduate of UC Berkeley, he is a devoted follower of Cal Football.
Bob is a Certified Google Adwords Professional
Kevin Neifach, Account Manager
Kevin Neifach has been with PPC Associates since April 2010. Kevin has two years of online marketing experience and two years experience in Account Management prior to that. Working with various clients’ social media, SEO, and paid search initiatives, he brings a diverse background in the digital space. Kevin received a degree in Economics from the University of Iowa.
Kevin is a Certified Google Adwords Professional
Clark Sioson, who joined PPC Associates in August 2011, has over 4 years of online marketing experience, primarily as Facebook Media Buyer at Adteractive. Before his foray into online marketing, Clark was a badminton coach for a local high school. Raised in Northern California, Clark has an affinity for Bay Area sports teams, especially the Golden State Warriors.
Tyler has nearly 2 years of search engine marketing experience. He recently held the position of PPC Manager at Build.com, where he managed hardware and ventilation categories on various sites within the company's network of stores. While at Build.com, Tyler helped the company grow into one of Retailer Magazine's top 100 internet retailers, overcoming Lowe’s to become the second-largest online retailer in the home improvement space. Tyler began working for PPC Associates in August of 2011.
Tyler is a Certified Google Adwords Professional
Lawrence Tsang, Account Manager
Lawrence, who joined PPC Associates in August 2011, graduated from UC Berkeley with a degree in Psychology. Since then, he has worked for a several agencies in early development phases. He has helped these smaller agencies grow their business by subsequently helping their respective list of clients grow theirs. He has fine-tuned his craft for SEM/PPC along the way, building meaningful business relationships with clients and adding his unique advertising insight on client works. In his spare time, he likes riding his bike everywhere and trying foods he's never tasted before.
Lawrence is a Certified Google Adwords Professional
Sana has over 2 years of experience in the internet marketing industry. Prior to joining PPC Associates, Sana was a PPC Marketing Manager for Quinstreet, leading the insurance vertical. Before entering internet marketing, she worked as a consultant at Accenture. Sana received a degree in Electrical Engineering from UC Davis. She loves the 2 Bs: baking and badminton.
Sana is a Certified Google Adwords Professional
Diego has over 4 years of online marketing experience. He started at the Active Network and jumped into web development, SEO and account management. He began specializing in paid search marketing in 2008 at Covario, where he managed multimillion dollar campaigns for Adobe, BlackBerry, and Epicor. Diego has also worked on various lead gen campaigns in the automotive and credit monitoring vertical. Diego graduated from Saint Mary’s College with a degree in Business Administration and is an avid soccer fan.
Diego is a Certified Google Adwords Professional
Liam brings more than 6 years of Search Engine Marketing experience across a myriad of clients. Liam has worked with leading brands in the finance, smartphone, and technology space, as well as ecommerce & lead generation clients. Liam studied History & Communications at the United States Military Academy at West Point and at Syracuse University. Based in San Diego, Liam is also a boys lacrosse Varsity head coach in his spare time.
Liam is a Certified Google Adwords Professional
Ada Pally has over 10 years of marketing experience, including over 8 years of online marketing experience. Prior to joining PPCA, Ada worked as both an in-house marketer and a consultant advising companies on digital strategies. Her focus on measurement while developing brand integrity has performed across industries and for companies of all sizes. Ada specializes in paid search, display, SEO and email marketing, combining her dual degrees in English and Marketing to create SEM strategies that perform for the entire business.
Ada is certified in Display Advertising and brings a wealth of Display Network expertise to PPC Associates.
Ada is a Certified Google Adwords Professional
Mason Garrity, Account Manager
Mason is originally from Fairfield, CT and went to school at Pomona College in Claremont, CA. He got his start in PPC while in college at Kayak.com. After graduation in '09, Mason started an internet division for a New York City-based yellow pages company and went on to start his own agency to work with New York City-based startups. He loves startups and advanced technologies and is happy to return to the "Best Coast" and join the PPC Associates team.
Mason is a Certified Google Adwords Professional
Mai-Linh Lai joined PPC Associates in January 2011 after several years in the retail industry. Prior to delving into the world of paid search, she worked for Neiman Marcus on both the corporate buying side and the store management side. She graduated from Boston College with a degree in Finance and Marketing. She is fluent in Vietnamese.
Mai-Linh is a Certified Google Adwords Professional
Melissa Bregar, Senior Production Manager
Melissa joined the PPCA team's Chicago office in early Spring 2011 after moving cross-country from San Diego, CA. Before PPC Associates, Melissa worked as a marketing associate for a physical therapy company in San Diego, generating new leads, analyzing referral data, and managing the company's social media outlets. A self-proclaimed foodie, Melissa enjoys documenting her culinary adventures and exploring her new city of Chicago. She is also in the process of learning Japanese and hopes to visit Japan with her family in the next year. Melissa graduated from UC San Diego with a degree in Economics in 2007.
Melissa is a Certified Google Adwords Professional
Monica Madrigal, Senior Production Manager
Monica Madrigal joined PPC Associates in February 2011 from Elite SEM, where she worked as an intern managing and creating Paid Search campaigns. She is a graduate of Notre Dame De Namur, and studied business management. She has been married for 3 years and is just beginning to experiment in cooking. Monica loves reading and just started a book club with her girlfriends. She is fluent in Spanish.
Monica is a Certified Google Adwords Professional
Jen Stanisa, Senior Production Manager
Jen Stanisa brings over four years SEM experience to PPC Associates, which she joined in Sept. 2011. Jen has a background in lead generation for consumer legal services and nonprofit education verticals. She is a graduate of Loyola University of Chicago with a BBA specializing in Marketing. Her favorite thing about living in the heart of downtown Chicago is scoping out new restaurants in the surrounding neighborhoods. Jen is certified in Display Advertising, Search Advertising, and Advertising Reporting.
Jen is a Certified Google Adwords Professional
Lisa Grose, Production Manager
Lisa Grose joined PPCA after working for Embanet Compass Knowledge Group as a Search Marketing Specialist, where she was responsible for the search marketing initiatives and lead generation for several different clients within the education sector. Prior to beginning her career in search marketing, she worked as an Investment Operations Associate for a small corporation that managed assets for insurance companies. Lisa graduated college from University of Illinois at Chicago with a degree in Finance.
Lisa is a Certified Google Adwords Professional
Bin Zhang, who has been with PPC Associates since July 2009, has more than 20 years of accounting and analysis experience. Most recently, she held a senior position with Lucent. She is fluent in Mandarin.
Bin is a Certified Google Adwords Professional
Jaime Sikora, Production Manager
Jaime Sikora joined PPC Associates in July 2011. Jaime graduated from the University of Illinois at Urbana-Champaign with a degree in Advertising. Prior to joining PPC Associates, she worked in the newspaper industry at the Chicago Sun-Times. In her spare time, Jaime enjoys reading, cooking, traveling, and spending time at the Chicago lakefront.
Jaime is a Certified Google Adwords Professional
Calvin joined PPC Associates in February 2012 after interning at iProspect. He graduated from UC Davis with degrees in neurobiology and history. He also holds an M.A. in history from UC Berkeley, where he specialized in Southeast Asia. He has many loves ranging from history to astronomy and, of course, SEM! On weekends you can find him biking through the Berkeley hills.
Calvin is a Certified Google Adwords Professional
Dan Hilbert, Production Manager
Dan Hilbert graduated from Northern Illinois University with a degree in Marketing while receiving an Interactive Marketing Certificate. At NIU, Dan completed many successful online marketing campaigns and developed a passion for the industry. In his free time, Dan enjoys movies, playing sports, and going boating with family and friends.
Dan is a Certified Google Adwords Professional
Heather Scott, Production Manager
Heather Scott joins the world of SEM in addition to teaching ESL at Harold Washington College and providing English training to various professionals. In her occasional free time, she enjoys playing music (guitar, violin, piano, accordion), cooking, and learning languages (German, French, Spanish, Japanese, Chinese). She is currently adapting to married life, which allows daily analysis of British and Irish dialects of English provided by her husband and his mates.
Heather is a Certified Google Adwords Professional
Katie Eschenburg, Production Manager
Katie joined PPC Associates in October 2011. She graduated from Northwestern University with a degree in Learning and Organizational Change and a minor in Business. Katie was also a four-year member of the varsity swim team. Prior to joining PPC Associates, Katie interned at Starcom Entertainment, a division within Starcom Mediavest Group, where she developed a strong interest for online marketing. Katie enjoys running, being outside, and exploring Chicago.
Katie is a Certified Google Adwords Professional
Maureen Reardon, Production Manager
Maureen is thrilled to join the world of search engine marketing. After graduating from Fordham University in New York City, Maureen has spent the past six years moving from coast to coast while working various jobs in marketing and advertising. A Chicago native, she has finally convinced her fiancé to settle down in her hometown, and the two of them love working on new renovation projects at their North-side bungalow.
Maureen is a Certified Google Adwords Professional
Gordon Khoo, Production Assistant
Gordon Khoo joined PPC Associates in Septermber 2011 after graduating from UC Davis three months prior. With a lifelong aspiration to work in advertising, Gordon was eager to put his Psychology and Communication studies into practice in the search engine marketing industry. Though his stature and workspace configuration suggest otherwise, Gordon can often be seen if you tilt your head back and look skyward – he’s an avid rock climber.
Gordon is a Certified Google Adwords Professional
Michael Crane, Production Assistant
Michael joined PPC Associates in December of 2011 and is elated to be a part of the SEM industry. Michael comes from primarily a legal background, where he worked as an Intellectual Property Paralegal at Sidley Austin LLP and, more recently, in compliance management at BlueStar Energy Solutions. Michael enjoys reading, music, and spending time with his wife Susan and their son Matthew.
Shavonda Matthews, Production Assistant
Shavonda Matthews joined PPC Associates after four years of mortgage and retail banking. Shavonda has a passion for the marketing field and its ever-changing trends and topics. In August of 2010, she completed her MBA in Integrated Marketing Communications from Roosevelt University. In her spare time, she enjoys reading, traveling, bowling, and spending time with family and friends.
Kristin Kopp, Production Assistant
Kristin Kopp joined the PPC Associates team in February 2012. After graduating from the University of Iowa, Kristin ventured to Chicago and settled in the home fashion industry, serving various functions ranging from sales to marketing, where her true passion lies. Kristin enjoys running, reading, cooking, and spending quality time with her husband rooting for the Hawkeyes.
Michael Yates, Production Assistant
Michael Yates joined the PPC Associates team in April 2012. After graduating from CSU Sacramento with a degree in Finance, he began an internship for celebrity lawyer Daniel Horowitz, for whom he supported personal injury cases. When he isn't working in SEM, he spends his time reading global and science news.
Marnie Amongol, Office Coordinator, San Mateo
Marnie Amongol joined the PPC Associates team in February 2012. She is currently attending the College of San Mateo to obtain her Associates of Science in Accounting Degree and will graduate in May 2012. She has over 10 years in the administrative support field and loves to get out and explore the town with her husband and three children.
Brittni Hamman, Office Coordinator, Chicago
Brittni Hamman graduated from Valparaiso University with a BSBA in Marketing and a focus in Urban Studies. Before joining PPC Associates in February 2012, Brittni worked primarily in the Automotive/Transportation Industry. She has held positions such as a General Manager for U-Haul and the Dealer Services Coordinator at The Braun Corporation. Her interests are photography, baking, socializing, traveling, watching football, living the city life, and being an advocate for her Pit Bull pup.
Natalie Pejooh, Facebook Account Associate
Natalie joined the PPC Associates team in May 2012, after graduating from San Francisco State with a degree in Broadcasting and a minor in Marketing. Before joining PPC Associates, Natalie worked in the Promotions department for San Francisco's alternative radio station, Live 105. Promoting the radio station through various events all over the Bay Area strengthened her interest in marketing, and she is extremely excited to dive further into her passion at PPC Associates. In her spare time you find her listening to music, crafting, or hanging with her dog, Buckley. Place profile after Michael Yates's profile.
